Taking Cannabis Higher
Our collective goal at Chronic is to elevate the cannabis industry through education, advocacy, and vibrant branding and creative. We believe cannabis can make a profound difference in people’s lives by improving health and wellness, achieving greater social justice, and through increased economic opportunity. As such, it should be taken seriously as a consumer product and should be made fully accessible to anyone who might benefit from it. So, we’ve made it our mission to use our strategic branding and creative talent to help make that happen.
Meet our ceo
Greg ricciardi
Greg founded Chronic’s parent company, 20nine in 2002. Having served clients for almost two decades with his own creative brand agency, he decided to bring his expertise to the cannabis industry, seeing it as a once-in-a-lifetime opportunity to help shape an exciting emerging market. A trained graphic designer and seasoned strategist, he is driven by a passion for creating inspiring and unexpected work. On a personal level, Greg became an advocate for cannabis use after finding that a combination of THC and CBD was an effective treatment for insomnia. He does philanthropic work with the Muscular Dystrophy Association and participates in their annual “Ride for Life” event.
Our advisors
Eric Meth
Eric Meth
Founder and CEO of Good Harvest Co.Eric is a media sales professional & leader specializing in interactive, programmatic, mobile, and ad tech with 25 years of CPG & retail experience. Having worked in both start-up environments and some of the most recognizable media and digital companies in the world, Eric founded Good Harvest Co. in 2018 to transition his expertise and help innovate the way cannabis brands reach their desired consumers, and the way non-endemic brands reach cannabis consumers.
In early 2020, Good Harvest Co. was acquired by Surfside, an end-to-end marketing technology that aggregates 1st party data across all customer touchpoints, allowing advertisers the ability to better understand, target and measure how to influence current and future customers.
Our expertise in retailer and shopper marketing augments Surfside's largest cannabis and CBD consumer dataset based on proprietary purchase, location and behavioral data to help businesses understand, retain and acquire new customers.
Nichelle Pace
Nichelle Pace
CEO Brand Enchanted MediaNichelle Pace is a seasoned media and creative arts professional with 18+ years of film/video production, lifestyle marketing and an advertising agency background leading award-winning campaigns in large shops from New York to Chicago. Nichelle has been a steward for many global and domestic brands including extensive experience working with regulated brands in spirits, tobacco and healthcare/pharma. Brands include: Procter & Gamble, Estee Lauder, Hendrick’s Gin, Stoli Vodka, RJ Reynolds, and Sharp Electronics. Nichelle has led clients’ integrated, digital and social marketing efforts as well as successfully developed and increased client revenue for small to mid-size agencies in the mid-Atlantic region.
Scott Berman
Scott Berman
President and Co-Founder, The Panther GroupScott is the President and Co-Founder of the Panther Group. Since 2014, he has co-founded and exited multiple companies in the ad tech and cannabis distribution sectors—with 20+ years of experience working in politics, cannabis advocacy, healthcare, and digital advertising.
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