Cayman Jack

Cayman Jack produces a line of premium
pre-mixed cocktails.

Research revealed that margaritas are widely considered a drink for women. We were tasked with finding a way to make Cayman Jack’s margarita appeal to men as well.

Using our Insight Out Archetype™ tool, we developed a distinctive buyer persona that was placed at the center of our activation strategy and creative to help propel the brand and expand its male appeal.