Cayman Jack

The Client

Cayman Jack produces a line of premium
pre-mixed cocktails.

The Situation

Research revealed that margaritas are widely considered a drink for women. We were tasked with finding a way to make Cayman Jack’s margarita appeal to men as well.

What We Delivered

Using our Insight Out Archetype™ tool, we developed a distinctive buyer persona that was placed at the center of our activation strategy and creative to help propel the brand and expand its male appeal.

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