The Client

The Pennsylvania Horticultural Society hosts the annual Flower Show every spring, and in 2020, for the first time, they featured cannabis in the form of The Greenroom, which was a booth concept and experience we created.

The Situation

PHS has been dedicated to demonstrating how horticulture can advance health and wellbeing for 200 years. They wanted to present medical cannabis as a viable, legitimate consumer product that, despite its reputation, is a plant with a multitude of health benefits.

What We Delivered

Concept Development, Naming Conventions, Booth Design and Installation, Experiential Marketing, Digital and Print Assets, Research and Storytelling.

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