Greenroom

The Pennsylvania Horticultural Society hosts the annual Flower Show every spring, and in 2020, for the first time, they featured cannabis in the form of The Greenroom, which was a booth concept and experience we created.

PHS has been dedicated to demonstrating how horticulture can advance health and wellbeing for 200 years. They wanted to present medical cannabis as a viable, legitimate consumer product that, despite its reputation, is a plant with a multitude of health benefits.

Concept Development, Naming Conventions, Booth Design and Installation, Experiential Marketing, Digital and Print Assets, Research and Storytelling.